Digital brand design and product naming for the real estate apps BKB HomeScan and Bank Cler Quanto
Basler Kantonalbank (BKB) and its national subsidiary Bank Cler are launching an app this week that will allow anyone to determine the estimated value of a Swiss property at the touch of a button. Scholtysik & Partner helped the two banks to optimize the new app from a user’s point of view and make it brand-typical.
Novelty in the Swiss real estate world
«BKB Homescan» and «Bank Cler Quanto» are completely new offers in Switzerland: Anyone who wants to buy or sell a property or is just curious about an assessment of their own home can create a short evaluation within seconds. It does not matter if it is a family house or an apartment.
Name, tonality and interface design
Scholtysik & Partner supported banks in naming, trademark matters, interface design, app store presentation and other marketing activities for the successful launch of the app.
Scholtysik & Partner has been the branding agency of Basler Kantonalbank for several years and also developed the rebranding from Bank Coop to Bank Cler.