Launch of the new Basler Kantonalbank
Scholtysik & Partner is leading the entire rebranding of the Basler Kantonalbank.
Basler Kantonalbank (BKB) appears new in black and white, the original color of Kanton Basel. Scholtysik & Partner is responsible for brand strategy and design and supports BKB in its digitization strategy.
The Basler Kantonalbank left no stone unturned. Since 2013, the bank has consistently renewed its corporate strategy, procedures and structures. Scholtysik & Partner developed a new brand strategy and design, supporting the bank in its internal implementation and ensures a brand-typical customer experience.
The clear, black and white design reflects the commitment of the Basler Kantonalbank to its home region and its regained strength. With its variability and its digital form, the brand image also signals the will of BKB to actively shape the ongoing change in the industry.
The services of the agency include strategy, positioning, corporate design, corporate language, corporate sound, behavioral principles and internal implementation, the design of existing and new digital applications (e-banking, mobile banking, website, virtual store, apps, social media), support of branch design, advertising communication, event presence, sponsorships, print media, forms and brand controlling. Scholtysik & Partner prevailed in December 2014 in a multi-level agency evaluation.