UPK Basel entrust Scholtysik & Partner with a four-year mandate
The Basel University Psychiatric Clinics (UPK Basel) entrust Scholtysik & Partner with the strategic development of their brand identity and the implementation of all communication measures.
Scholtysik & Partner prevails in a multi-stage public tendering coming out on top of 21 competitors. The collaboration is planned for at least four years.
A comprehensive mandate
The national and international healthcare market is undergoing a major transformation. The UPK Basel remain true to their pioneering role and mandate the branding agency Scholtysik & Partner with the modernization of the visual identity and communication. This includes the review of the existing brand architecture and brand promises, the further development of the corporate design and the creation of all future communication and marketing material of UPK Basel.
UPK Basel: choosing the right partner for big challenges
Scholtysik & Partner was awarded the contract in a public tender. In a two-stage process, over 20 agencies had applied for the mandate. The cooperation with Scholtysik & Partner is initially scheduled for four years.
«Scholtysik & Partner has convinced us with their well-founded approach and their wide-ranging expertise. »
Anna Lüthi, Head of Communications and Marketing at UPK Basel
According to Anna Lüthi, psychiatry faces great challenges – changes in social perception, scientific progress and digital transformation are three of them. With Scholtysik & Partner, she believes that she has found the right partner.
About UPK Basel
UPK Basel are one of the leading psychiatric institutions in Switzerland. It offers scientifically proven therapies for outpatient and inpatient treatment of a wide variety of mental illnesses. Including offers for children and adults in the field of forensics and a private clinic, the UPK take care of over 3000 people from Switzerland, Germany and Austria.