Zwei Seilschlaufen verbindender Karabiner

ETH Zurich, Department of Computer Science

A visual code for the leading science of the 21st century

ETH Zurich, the Swiss Federal Institute of Technology, ranks among the best universities in the world to study, teach or research in the field of computer science. 1400 students, more than 30 professors from over 10 countries and some 300 PhD students, research assistants, postdocs and senior scientists are engaged in the various aspects of computer science.



The Department of Computer Science asked us to develop a specific visual language that provides a coherent and characteristic visual identity as well as a perfect fit into the overall corporate design of the Swiss Federal Institute of Technology. Thus, Computer Science presents itself as a unique and ambitious department and a proud part of ETH Zurich at the same time.

Broschürentitelseiten der ETH Zürich Departement Informatik
ETH Zürich Broschüre Innenseite Interview
ETH Zürich Broschüre Innenseite
ETH Zürich Broschüre Doppelseite mit Studierendenporträts
ETH Zürich Broschüre Doppelseite
ETH Zürich Broschüre Innenseite
ETH Zürich Departement Informatik Broschüren und Studienführer

Visual language

Today, computer science affects us more than any other science. Digital transformation is reshaping industries and permeates our everyday lives. Yet for most people the science behind all this is something highly abstract and hard to grasp. Its perception remains oddly virtual and distant.


We aim to break down this barrier and we do this with bold and surprising imagery. We take ordinary objects of everyday life and turn them into metaphors for the more abstract tasks and terms of computer science such as transfer, memory, system, code, data, sorting, deciding, access or protection.

Pizza mit geschnittenem Stück
Gelber Bleistift auf blauem Grund
Zwei Dinosaurier-Spielfiguren auf rosa Grund
Gehirnhälften in rosa Schaumstoff auf gelbem Grund


We portray real students and professors as they are. Thus, we counter the stereotype of the lone male nerd and show the wide variety of types, interests and careers that make up the diverse teams at the ETH Department of Computer Science.


The simple photo style with monochrome color backgrounds corresponds with the object stills but light and colors are adapted to delicate skin tones and individual expression. This portrait stile is typical for the Department of Computer Science and can easily be reproduced with very little effort.

ETH Zürich Departement Informatik Portrait
ETH Zürich Departement Informatik zwei Portraits
ETH Zürich Departement Informatik Portrait
ETH Zürich Departement Informatik Portrait

All channels

The characteristic visual language is experienced across all media: From static publications such as brochures, study guides or flyers to interactive channels such as websites or social media. In addition we build an extensive image pool that keeps growing over time.

ETH Zürich Flyer Cyber Security
ETH Zürich Departement Informatik Flyer Cyber Security Innenseiten

“The visual concept is both strong and variable. This helps a lot to communicate consistently across all channels.

Sandra Herkle, Head of Communication & Marketing, Department of Computer Science, ETH Zurich
ETH Zürich Departement Informatik Social Media Screen auf Smartphone
Webseite ETH Zürich Departement Informatik


Visual language | Department brochure | Masters brochures | Study guides | Photographer briefing | Picture editing | Image pool


Portraits: Jonas Weibel

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