Bank Cler Zak
«Zak» is radically simple and fast banking
Bank Cler Zak is the first smartphone bank in Switzerland. It’s completely different from conventional banking: Zak is based on a radically new business model. Bank account, cash card and credit card are for free. The app was entirely developed for smartphones, its use is way faster and more intuitive than traditional mobile banking.
Zak makes use of findings in behavioral economics
Its core is the personal division of one’s balance into individual pots. All transactions are automatically and immediately mirrored in these budget pots. That way, the user is always fully aware of how much money is set aside and how much he or she is able to spend right now. With that, Zak meets an essential need of its young target group.
Zak is different.
«Zak» is a colloquial expression in Swiss German for «hey presto». The name is programmatic: Zak is radically simple and fast. In Swiss banking it stands out, just like the app itself. Thus perfectly fitting the Bank Cler brand.
While innovative projects abroad have to be launched under separate brands, as the traditional bank brands seem too slow and inflexible, Bank Cler is positioned as a young, digital bank. Marketing manager Gregor Eicher has no doubt: «Zak proves perfectly what Bank Cler stands for as a brand: simple management of money, understanding the needs of our clients, and fresh ideas.»
Tonality and language style are consistent with the brand’s attitude and name. The naming process of Zak also included phonetical, semantical and cultural evaluation in each of the Swiss language regions as well as trademark law and App Store conditions.
Product and feature naming | Trademark checks | Interface design | Avatar characters | Community communication | App store presentation | Web content | Tutorials | Campaign supervision | Social media content