FREITAG header

FREITAG

«From truck till bag» – made in Zurich

FREITAG bags made from used truck tarps, seatbelts and bike tubes, are long legendary and even exhibited as design icon at the MOMA in New York. The Freitag brothers have turned their name into their brand.

FREITAG Logo
FREITAG Logo Vermassung
FREITAG Brüder Gründer
© Roland Tännler
Freitag Tasche
FREITAG Turm Zürich
© Roland Tännler

Spring board for expansion

What is the essence of FREITAG? To develop and expand the brand globally, we first had to identify the DNA of the brand. In close collaboration with Markus und Daniel Freitag we developed the brand positioning, brand communication and brand design.

On this foundation, FREITAG started expanding the brand. First geographically with more than 20 FREITAG stores, over 400 sales partners and the FREITAG online store. Then by extending the product range: from accessories to clothing for both women and men using a FREITAG-invented compostable fabric. They could do this successfully because they always knew what FREITAG truly is about. They stayed true to the brand and never jeopardized the brand’s credibility.

Zwei Männer ziehen in den Alpen einen riesigen Stoff auseinander
© Lukas Wassmann
Freitag Kleidung grün weiss im Zug
© Lukas Wassmann
Freitag Brieftaschen blau, grün orange, grau und gelb
© Peter Würmli

So entstand ein Designkonzept, welches die Handschrift der Freitag-Brüder trägt und den Geist der Marke transportiert, aber in allen Metropolen der Welt anwendbar und wiedererkennbar ist.

Festgehalten in einem Regelwerk ermöglichen die Marken-DNA und das Brand Design eine nachhaltige, personenunabhängige Markenführung – so nachhaltig wie die Taschen und Kleider selbst.

Freitag Briefpapier

Das ursprünglich nur auf den Taschen verwendete Label wird zum universellen Logo.

Freitag Visitenkarte
Freitag Plakat

Services

Brand strategy | Positioning | Brand design | Brand identity guidelines | Creation of diverse key media

More Projects