Scholtysik wins Pax branding account
Pax Group, a leading Swiss specialist in life insurance and occupational pension funds, has awarded its branding mandate to Scholtysik. The branding and design agency came out on top in a multi-stage evaluation process and will now be responsible for the strategic development of the Pax brand.
Pax is a Swiss insurance company based in Basel, founded in 1876. Pax Insurance is organised under the cooperative umbrella of Pax Holding and offers life insurance and pension fund solutions. Pax customers are also members of the cooperative. They benefit from sustainable management and participate in the company's financial success.
Strategic development of the Pax brand
Pension funds in Switzerland are facing major challenges. Demographic trends are making it increasingly difficult to finance pensions in a sustainable and fair manner, while the growing diversity of lifestyles and careers, as well as digital change, are placing new demands on insurers. In this challenging environment, Pax aims to further develop its brand in line with its strategy.
Scholtysik has been tasked with sharpening the brand profile and transforming the brand experience over the medium term. The aim is to consolidate and expand Pax's position as a leading provider of life insurance and retirement solutions in Switzerland. “We are delighted to have Scholtysik as an experienced partner who knows the financial sector, understands our culture and will actively support us in further developing our customer experience.” says Luzius Marbet, Head of Marketing & Digital Sales at Pax.