The sharp view from above is fascinating. It reflects the entrepreneurial foresight as well as the analytical clarity and the regional anchoring of the Zurich based commercial law firm. The designer and the photographer ensured an uncompromising realization of high artistic quality.
Location scouting with Google Maps
An area of over 90 square kilometers marks the beginning of the «Zurich Birdview» concept. In a search of several days on the satellite images of Google Maps, the design team of Scholtysik & Partner and photographer Daniel Hager identify a total of twelve perfect locations. Hager realizes the drone shots mainly in the early morning hours. The image material thus obtained becomes the nucleus of Thouvenin Rechtsanwälte’s new brand identity and differentiates itself powerfully and yet subtly from their competition.
Design as a competitive advantage
According to Lukas Staudenmann, co-owner and client manager at Scholtysik & Partner, many law firms, especially the large international law firms, have recognized the value of a consistent brand. Nevertheless, Staudenmann continues, the awareness of differentiating design is remarkably less pronounced. The agency was able to show the law firm that this is an opportunity and that Thouvenin Rechtsanwälte can successfully differentiate itself in the narrow and narrowly differentiated market.
Redesign of thouvenin.com
The website redesign by Scholtysik & Partner is based on existing content. It continues with established CD elements such as color tiles, but places them in a more contemporary context. The «Zurich Birdview» motifs are the dominant design feature and run through the otherwise simple and clear website as a common thread.