Lukas Staudenmann


Lukas Staudenmann, partner in Scholtysik & Partner, specializes in brand strategy, naming, communication, planning and controlling. Lukas graduated from the University of Freiburg/Fribourg (Switzerland) in Communication & Media, Contemporary History and Journalism. At the idea factory BrainStore in Biel/Bienne he worked as “idea producer” and communication officer. Later, he joined the radio station Radio BE1 in Berne as presenter and news journalist.

As Head of Corporate Identity & Design of the Swiss Federal Railways SBB he was responsible for the development and implementation of the group-wide corporate identity (design, behaviour, communications), the introduction of the strategic brand positioning «at home on the move» and SBB’s enhanced corporate design. He also managed SBB’s intellectual property regarding trademarks, design and copyrights.

After an extensive journey through China, North Korea, Japan, Malaysia and Australia, Lukas joined Scholtysik & Partner in 2014. In 2016 he became equal partner in the agency.

Lukas speaks German, French, English, Spanish and Italian.

Selected Accounts

SBB, Swiss Post, Bank Cler, Basler Kantonalbank, Swissgrid, BSB (Bürgerspital Basel), UPK Basel, maxon, Thouvenin Rechtsanwälte, Berner Generationenhaus, Swiss Farmers, Client Systems.