The Swiss Federal Institute of Technology Zurich is the best ranked university in continental Europe and one of the best in the world. It is also a highly complex organisation consisting of 16 departments and several hundred institutes, labs, collections and chairs. Freedom and individual responsibility drive the ETH spirit and accordingly all the organisational units act freely and independently. The task at hand is to establish ETH as a powerful science brand on the global stage while creating space for a varied and highly dynamic organisation.
The ETH Corporate Communication team chose Scholtysik & Partner in a two-step evaluation process. The mandate includes brand architecture and co-branding as well as the corporate design and concepts for web, print and three-dimensional applications. The new design will be delivered to the unusually large and heterogenous user groups via comprehensive template libraries that are efficient and easy to use.