Swiss farmers enjoy great sympathies across the country. At the same time, the urban majority knows less and less about farming, preserving idyllic images from pre-industrial times in their minds. Family businesses constitute the backbone of farming but they have difficulties to find successors. Swiss consumers spend historically little on food but demand high levels of environmental protection and animal welfare.
In the midst of these conflicting expectations, the “Swiss Farmers” brand has got to spread word about the various services of farmers and the quality of their produce. To acchieve this, Scholtysik & Partner are commissioned with quantitative and qualitative research, target group analysis, message refining, and reviewing both the brand portfolio and design parameters. Scholtysik & Partner came out on top after a multi-stage evaluation process of various Swiss branding agencies.