“Excellence in corporate design” is the jury’s verdict as it finds the new visual identity of UPK Basel “both greatly inspiring and highly consistent.” The 16 jury members represent noted agencies and design studios as well as brand managers from well-known companies.
Scholtysik & Partner developed a brand identity for UPK Basel that ”equally addresses the people of the region as well as the global scientific community. (…) The corporate design combines medical expertise with accessible, low-treshold care for all. The hand-drawn illustrations increase recognition and reduce the distance in perception of psychiatric illnesses.”
UPK Basel CEO Konrad Widmer comments: “We are delighted at this great international recognition of our new corporate design. Scholtysik & Partner got to the core of our brand and translated that into a perfectly fitting design.”
In addition to the main award for the best corporate design in the D-A-CH region, Scholtysik & Partner’s redesign of “Berner Generationenhaus” was among the 11 projects with distinction.