University Psychiatric Clinics of Basel
Top medicine for the benefit of all
In Switzerland, every third person suffers from a diagnosed mental illness over the course of one year. However, less than half use professional help. Although psychiatric and psychotherapeutic treatments are an important pillar of the health system, the UPK Basel continue to fight for social acceptance of mental illnesses. With a clear recipe: comprehensive supply of high-quality, scientifically sound therapies, open to all who need them.
Scholtysik & Partner are supporting the University Psychiatric Clinics of Basel (UPK Basel) in this multi-faceted challenge as part of a four-year mandate. We’re further developing the brand identity strategically, sharpening the brand architecture and shaping brand image and communication. The UPK Basel underline their position as one of the leading psychiatric institutions in Switzerland and neighboring countries.
Illustrations create closeness
The new appearance of the UPK Basel is characterized by hand-drawn illustrations. The reduction to the essentials and the simple stroke create urgency and high recognition. We can hardly escape the immediacy of the graphic statement. At the same time, it reduces the distanced perception of psychiatric disorders – a central objective of UPK Basel.
How to reach every different stakeholder group
With newly designed communication tools, we’re building a bridge from well-founded, scientifically-based expertise to easy, low-threshold access for all. The layout is clear and tidy. The colors are fresh and lively, but never garish or penetrating. Combined with characteristic illustrations, they call to the viewer’s interest, while the distinctive writing invites readers to read. The approach is personal and direct.
Consistently responding to patients, relatives and referring physicians
The communication of UPK Basel, which had previously been strongly oriented towards its own organization, will be realigned. The contents consistently speak to the needs and questions of patients, relatives and referring physicians. This becomes particularly clear on the web site. Structure, interaction and interface design are at the service of easy access to psychiatric care.
An easy access via pictures
Bright, friendly and unobtrusive: the imagery respectfully communicates the different perspectives of the psychiatric and psychotherapeutic activities of the UPK. The pictures are authentic and testify UPK Basels respect and empathy.
Transparency and open doors
Since 2017, we have been designing the business and financial report of UPK Basel. The reports convey the openness of the institution and demonstrate its versatility, including offers for children and adults, a forensic sector and the private clinic.
Our work for the redesign of UPK Basel has been awarded the Corporate Design Preis for the best corporate design project of the year and a Global Rebrand 100 with Distinction and a DDC (German Designer Club) Bronze Award in the “Identity” category.
Brand analysis | Brand positioning | Brand strategy | Brand promise | Brand personality | Design assessment | Logo design | Corporate design | CI/CD guidelines | Interface design | Printed publications and collateral | Illustration | Communication for referring physicians
Pictures: Scholtysik & Partner, Eleni Kougionis