Over 50 years ago, Intertime started producing particularly comfortable seating furniture. That pleased back, legs, and behind, but not necessarily the eye. Their image was respectable but also a little boring. When the founders handed over to the next generation, the young immediately set out to overcome the old opposition of comfort and beauty. Their mission was to modernize the Swiss quality label, but without losing the perfect ergonomics.
Perfect ergonomics and timeless aesthetics
Intertime strives for sophisticated and timeless design. The product range is constantly expanded by renowned industrial designers and architects. Logically, the brand design is overhauled and rejuvenated as well.
Variability and ergonomics
Intertime furniture offers a variety of intelligent comfort functions that enable ergonomically optimum positions when sitting and lying. To meet individual seating needs, Intertime’s models can also be adapted – in height and depth as well as in the choice of upholstery material.
This is an integral part of the Intertime brand experience. Showrooms, exhibition stands, website, product literature and pattern books all contribute to this experience. They inform about the product but also convey the great variability, Swiss quality and high aesthetic value.
The rejuvenation of the Intertime brand has been successful. The manufacturer’s striving for perfect seating can be felt everywhere: in their attitude, products, communication and design. It is all about “pure sitting”.
Positioning | Brand identity | Brand design | Brand identity guidelines | Print publications and stationery | Trade shows | Website | Photo shootings