Design freedom with system support.
air-lux is a floor-to-ceiling glass façade system with large-surface sliding windows and a unique sealing concept. air-lux offers architects, façade planners and home-builders a versatile window façade system that is as architecturally and aesthetically appealing as it is structurally sound.
An open window to the brand
The look and feel is wide and generous – hinting to the type of architecture that air-lux made possible. The website smoothly combines information with inspiration to make it attractive and easily digestible for very different target audiences.
The new brand design positions air-lux firmly in the high-end section of the market. Its great clarity is catering to architects and builders alike.
Uncompromising quality not only in building but also in communicating – right down to day-to-day correspondence: pure black-and-white and high-contrast design exemplify the brand’s attitude.
air-lux achieves great aesthetic quality without loss of technical performance. Part of the magic are unique combinations of different materials. This sensual experience is reflected in sophisticated mailings using beautiful materials such as different types of wood.
Positioning | Logo redesign | Brand design | Website | Film | Marketing communications system