Care recruiting gets creative: BSB turns the tables
Amid the current shortage of care professionals putting out a job ad doesn’t work anymore. Scholtysik helps BSB to break new ground in recruiting. In a targeted campaign BSB takes the burden of application off the potential candidate.
The largest social enterprise in the northwest of Switzerland, BSB makes it as easy as possible to join its professional care teams. A new recruiting website requires nothing but a name and a phone number. Then BSB will call them very soon and show them the various career options available at BSB.
For those who do not want to wait for a call, the website shows all open positions and an option for an immediate unsolicited application. At five different care homes within three different job profiles there is almost always an opportunity.
Linking recruiting and brand awareness campaigns
The recruiting campaign is not an isolated effort. It is designed as an offspring of the ongoing brand awareness campaign called “Wir sind da”. Thus it increases both the awarenes for the newly rebranded BSB and the impact of the recruiting efforts. The recuiting website is mainly reached via social media communication which was developed in close collaboration with xeit.