iF Design Award 2025 for the Rebranding of PSI
Going ever further – With its dynamic new brand identity for Paul Scherrer Institute PSI, Scholtysik impressed the jury of the prestigious iF Design Award in the Branding category. For over 70 years, the award has recognized outstanding design and exceptional quality from more than 10,000 annual submissions.
In 2024, Switzerland’s largest research institute launched a contemporary brand identity that conveys top-tier international research while enabling efficient communication in the digital age. At its core is a dynamic logo that continuously evolves from tiny particles. Scholtysik was responsible for brand strategy, UX concept, design, and implementation – spanning web, video, signage and events.
