A look into the branding lab

Students from the fifth semester of the St Gallen School of Design visited us to get a better idea of how professional branding is done in practice. What makes our clients wish to enhance their brands in the first place? How do we derive brand stragey from business strategy? Which methods and tools are there? How do we develop design systems from such a strategy? How many concepts are discarded until one is finally going to be realised? What design skills and craftmanship are needed for an excellent result? How many designers work on a branding project? And for how long?

We are happy to make branding more tangible for aspiring design students. In addition, answering all kinds of student questions on our work sometimes ends in new ideas.

Many thanks to Andreas Tschachtli of the St Gallen School of Design for organising this.