Basler Kantonalbank picks Scholtysik & Partner as branding agency
Radical transformation requires new brand strategy and brand communication for state-owned Basler Kantonalbank.
Basler Kantonalbank (BKB) undergoes a profound change. In 2013 the bank readjusted its strategy in the light of far-reaching economic and regulatory changes which challenge the whole Swiss financial industry. Based on this strategy change, Scholtysik & Partner develop the new brand strategy, brand identity and brand design for Basler Kantonalbank.
«The team’s straight-forward, down-to-earth attitude, its track record, special expertise in digital branding and its huge experience in the financial industry made us opt for Scholtysik & Partner.»
Mathias von Wartburg, Head of Marketing
About the Basler Kantonalbank
Basler Kantonalbank is a full-service bank in the northwestern part of Switzerland. It offers Retailbanking, Private Banking and the full range of financial services for corporations, institutional investors and banks. Basler Kantonalbank has got an AA Standard & Poor’s rating and holds a full state guarantee. BKB holds a majority interest in Bank Coop since 2000. The BKB group is one of Switzerland’s ten largest banking groups.