DECTRIS, world leader in high-end detectors, chooses Scholtysik
DECTRIS, the world leader in high-performance X-ray and electron detectors, has appointed Scholtysik to further advance its brand strategy. The Swiss branding and design agency came out on top in an extensive evaluation process and will support DECTRIS in sharpening the brand’s profile.
DECTRIS’s cutting-edge detectors are used in the world’s leading research facilities, including particle accelerators, synchrotron sources, X-ray analytics laboratories and electron microscopy facilities. These detectors enable researchers and engineers to obtain more accurate data for faster analysis in drug development, battery research, and many other fields. With the aim of advancing scientific research worldwide, DECTRIS is also striving to develop new products and services such as DECTRIS CLOUD, an open collaboration platform for scientific data.
Developing and strengthening the DECTRIS brand
DECTRIS intends to further strengthen its leading position in the extremely dynamic high-tech market. At the same time, the brand must assert itself as an innovation leader and reliable partner for the demanding scientific community. Scholtysik will further develop the brand strategy to support these goals and increase brand impact and recognition.
“In Scholtysik, we have found a branding partner who not only has extensive experience in the technology sector, but also understands the scientific communities for which we ultimately develop our products,” says Stefan Brandstetter, Chief Commercial Officer of DECTRIS. “We look forward to taking the DECTRIS brand to a new level together.”