The Glatz credo is easy to remember but hard to maintain: timeless, enduring and of the highest quality. The new logo and design reflect this attitude: The brand comes across as sincere, Swiss, inventive and reliable. Just like the product. A generous, relaxed layout and no-frills typography provide ample space for fresh and varied interpretations – to always keep in step with changing seasons and market trends.
Isabelle Dürselen, Head of Marketing at Glatz, comments: “Our new logo and the visual elements convey our ingenuity, quality and ambition as well as our Swiss roots and heritage”. Co-CEO Goris Verburg adds: This is a big step for the company and the brand. We gained a lot from the experience and expertise of Scholtysik & Partner regarding both strategic positioning and implementing a Swiss brand internationally.”
Scholtysik & Partner serve Glatz with the launch and implementation of the new identity across all channels from online communications to product branding.