On February 18th, 2021 at 9.55 pm Swiss time, NASA landed the Perseverance rover on Mars. It touched down as planned in the Jezero Crater which was flooded with water some three billion years ago. Its mission is to search for signs of ancient microbial life.
The rover has a drill and storage unit to collect samples of Martian rock and soil as well as a small Mars helicopter to test motor flying in the thin Mars atmosphere. Both are moving with ultra reliable electric drives made by maxon.
We congratulate maxon, our client of long standing, for contributing to this amazing and demanding mission. The maxon components are critical to the success of the whole mission. Scholtysik & Partner supported maxon communications in various tasks such as concept work, developing ad series, visitor communication or the Mars badge.
We layed the groundwork for this two years ago with a comprehensive rebranding and successful repositioning of maxon as the world’s leading manufacturer of reliable high precision drive systems. Following the “One company, one brand” direction, we unified the multiple and diverse brand identities of regional subsidiaries and production sites under the maxon brand.
The Swiss high-quality approach of maxon translates directly to the brand design: reduction to the essentials, minimalist typography, simple color palette, clear layout. Imagery demonstrates the precision and resolve that is typical for maxon.
Today, some 30 months after drafting first outlines of a future maxon brand strategy, we celebrate a special day in the maxon story. Here’s to many happy returns. May the journey continue.
Images: NASA/JPL-Caltech, maxon, Scholtysik & Partner