The jury says: «We congratulate the design team for the award! The international jury of the Corporate Design Award 2018 has honored your work this year as exemplary and outstanding.»
Further on their website it says «Radical rebranding: A consistent challenger strategy, a new name, an unconventional tone of voice and a bold, fresh design create a completely different Swiss retail bank. «Cler» is Rhaeto-Romanic and means clear or simple. The design breaks with industry conventions, is fresher, easier and more digital.»
We couldn’t have said it any better ourselves.